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DESIGN: The 2012 London Olympic Village Cloud

by Marquette Turner Luxury Homes

in Architecture, Design & Trends, Features, Variety

Simon Turner of Marquette Turner Luxury Homes writes:

Events such as the Olympic Games often provide architects and designers with the opportunity and scope to put some outstanding and sometimes outlandish ideas to paper. And, whilst they may not necessarily be built, they nonetheless push boundaries.

“The Cloud”, a design for the 2012 London Olympic Village, is one such amazing expression of design talent.

The creators state:

The Cloud proposes a new form of monument, a new form of collective expression and experience, and an updated symbol of our dawning age. It proposes an entirely new form of observation deck, high above the Olympics, one from which one can not only see the whole of London, but the whole of the world, immersed in the euphoric gusts of weather and world data.

It offers London’s highest park and an immersion within both our great clouded skies and the cosmos of our dataworlds – as well as a live information system transmitting data and imagery from around the city and the world. It presents the perfect Olympic symbol – a million unbounded particles contributing briefly towards a vast, beautiful, constantly-fluctuating whole. London, with its diversity, internationalism and tolerance, unites countries; the Cloud unites all people.

So how does it work?
Each bubble is an inflatable, with its own pump to control the air pressure. The air is regulated throughout the Cloud system. Energy is harnessed from the sun, wind and water making it very eco-friendly and in fact would be a net producer of energy to the East London community.

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