You may recall a few years ago that the site on which the “Hollywood” sign was threatened with being sold and dismantled by its cash-strapped owners, until it was saved by a number of high-profile Hollywood figures.
Well, Danish architect Christian Bay-Jorgensen has designed a rather interesting concept that could suit everyone by maintaining the sign as a Hollywood feature, whilst also utilizing the high-valuable land on which it stands.
The blueprints show that the 10 storey luxury hotel would feature a bar, restaurant and pool constructed just behind the letters. The location would give an outstanding view of the Los Angeles skyline, and whilst the sign itself would have to be “updated” by rebuilding the letters twice its current width to accommodate the hotel, the aura and impression that “Hollywood” signifies would be maintained.
This one is likely to remain on the drawing boards, but the idea of solving the cash-issues surrounding the land whilst taking full advantage of the iconic nature of the sign makes this concept most interesting.