This is how you market real estate and take advantage of social media. It was created by Tronic Studio in New York, and is the 57-storey luxury residence, 56 Leonard, in Tribeca, designed by the Pritzker-prize winning, Beijing Olympic Bird Nest-creating Swiss firm of Herzog & de Meuron.
Tronic tapped into their architecture background to envision this video where the elements of each floor fall down from the Manhattan sky and land on the custom-designed sculpture by Anish Kapoor.
You can find out more about the residences HERE
Source Bill Tikos