Perhaps the most famous offshore radio station is now featuring Marquette Turner ads, and if you’re wondering what a gem of the music and broadcasting industry has in common with a young, dynamic luxury brand, read on:
Thumbing their noses at convention and the establishment, Radio Caroline began broadcasting in the 1960’s and very quickly had changed the tone of music for listeners.
Beating out all BBC networks combined, and soon with over 20 million listeners via gritty, AM transmitters, the pirate radio station set up by Ronan O’Rahilly allowed great DJ’s to play great music to a vast audience. This was in great contrast to the drab and tiresome, plodding and tedious, mono-syllabic broadcasts that listeners were used to, with gardening tips and the spoken word interfering with the exciting new music that the world, notably 1960’s British youth were craving to hear more of.
Broadcast clandestinely from the North Sea, Radio Caroline was transmitted from less-than-luxurious vessels and has survived the sinking of one (the Mi Amigo) and the numerous raids by multi-national authorities on the Ross Revenge. Many of the DJ’s have become industry heavy-weights over the years, but many herald their hard-crafted roots to this day as the station continues to look to the future, now attracting listeners old and new across the world thanks to satellite and internet streaming.
Undoubtedly, there is a little bit of Radio Caroline in the many popular radio stations that are the norm around the world today. And, to see the effect and influence that Radio Caroline has had over the years, one only needs to look at the success of Richard Branson and his Virgin Empire to see the importance of the station: who would have heard the records his small shop was selling in the first place and fired up the youth of the day if it wasn’t for their daring broadcasts?
So what does Radio Caroline have to do with Marquette Turner Luxury Homes, a radio station with a challenging and hard-trodden heritage versus a youthful, luxury brand?
There is both a historic and nostalgic reason, as well ones of spirit and vision.
As a child of the 1970’s, I grew up with my father avidly listening to Radio Caroline on what ever AM-radio he can tune the dial to. Everywhere we lived and traveled, the station would be playing and would feature non-stop hits that both my folks liked. Dad was a visitor to the vessels whenever it was possible, sometimes even taking mum along, cloak and dagger, amidst frequent horrendous waves.
Dad’s support has remained throughout the turbulent times that Radio Caroline has endured to this day, and in a similar manner that a few, plucky DJ’s on a wing and a prayer, and absolutely for the love of music and allowing it to be heard by a wider audience, in the same spirit Marquette Turner Luxury Homes is on a journey barely trodden, taking luxury real estate together with ideas, brands and concepts to those that are looking, are used to and in need of some luxury in their lives.
MarquetteTurner.com is the home of luxury, and we are very excited to be making Radio Caroline one of our homes in a recent marketing agreement.
You can also listen to our ad via the audio button at the top of this article, and we give a huge shout out to DJ Nick Jackson for lending us his voice!