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Viral Marketing to the Rescue for Bushfire Housing

by Marquette Turner

in Real Estate Radar

Bushfire Housing has been created to match the thousands of people left homeless and in need of emergency accommodation following the bushfire disasters in Victoria and New South Wales.

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Bushfire Housing was created as an amazingly quick response by marketing group Sputnik Agency, to allow for local residents with room to share to list their offerings on the site, which then allows fire victims to browse for potential places to stay.

It’s a great example of viral marketing: SMS messages, badges and prewritten emails are all among the tools available on the site to help spread the word. Already there are 600 housing offers with a total capacity to accommodate more than 2000 people.

Simon Turner

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