Australian’s are well known fans of using the internet to search for real estate. In fact, Nielsen research shows that 87% of Australian home buyers use the internet to research properties.
Leading search engine Google has increasingly become a popular periphery service for consumers, with Google Maps being used to find addresses and local businesses, see satellite imagery, obtain driving directions, and create and share personalised maps, making it the most popular online maps site in Australia according to Nielsen NetRatings.
Google has now revealed that that the popular overseas full service real estate product, that was in fact developed here in Australia, will now allow consumers to search for real estate to simply enter a city or suburb and see available listings represented by markers or small circles on the map. Searches can then be refined by price, type of property, bedrooms, bathrooms, and parking. The map will automatically update with relevant listings when panned or zoomed to another suburb, and when the search criteria is changed. Clicking on a marker or a small circle will provide more information about the listing, as well as the contact details of the listing agent and a link to their website.
As with most things Google (in terms of consumers), the cost of the service is free.