After witnessing Nelson Mandela describe the African HIV/AIDS pandemic as a genocide, with women and children being the front-line victims, Annie Lennox set out to act.
Recognizing that when people get together, particularly in Africa, they sing and become encouraged and inspired. In the words of Nelson Mandela: “Let us use the universal language of music, to sing out our message around the world.”
The SING campaign was thus launched.
The money raised by SING helps prevent the spread of HIV/AIDS in South Africa, and also supports those currently living with HIV/AIDS.
The stigma of HIV/AIDS is so high that people are afraid to talk openly about the issue, or is close their status. South Africa has a tradition of activist songs and singing, as a way to create solidarity and communicate messages.
Annie Lennox has also written an anthem of the same name, as a symbol of unity and empowerment, and help spread the message to the world together with some of the world’s leading female artists, such as Madonna, P!nk, Dido, KD Lang, Fergie, Faith Hill and Celine Dion.
Go to the SING website to learn more, including how you can help.