Bulgari Hotels & Resorts has signed an agreement to open a Bulgari Hotel in London’s Knightsbridge, which will have design elements harking back to its silversmith origins.
The luxury hotel, which is due to open in spring 2012, is the third hotel project of Bulgari Hotels & Resorts, following the opening of the Bulgari Hotel in Milan in 2004 and of the Bulgari Resort in Bali in 2006. The Bulgari Hotel in London was designed by the renowned architectural firm Antonio Citterio, Patricia Viel & Partners, with Squire and Partners as the local architect for the project.
The hotel will feature contemporary style and design, with sleek lines and refined colour combinations created using a variety of marbles, fine woods, and unique details. Silver will be the dominant theme of the interior design. The brand said the use of silver in the design is a tribute to Bulgari’s origins as a silversmith and to Britain’s “noble manufacturing traditions”.
The hotel will feature 85 rooms and suites, including seven luxury 200 sq m Bulgari suites. The brand is aiming for its restaurant and bar to become the destination of choice in Knightsbridge. The hotel will feature a large ballroom, a private cinema and a 2000 square metre spa and fitness centre with 25m indoor pool. It has already been awarded Best Hotel and Best Development at the prestigious UK Property Awards 2010 in association with Bloomberg Television.
Bulgari Group CEO Francesco Trapani said: “We are extremely proud to be able to open a Bulgari Hotel in the heart of London, something that we have wanted to do for a long time. This hotel – the first new build luxury hotel in London for over 40 years – will be another important element in the Bulgari Hotels & Resorts project. I’m convinced that it will be a further statement of our brand in the UK, which is a strategic market for luxury goods.”
Architect Antonio Citterio said: “Constructing a new building in this part of London is an extraordinary achievement because the city tends to be extremely conservative due to its consolidated urban plan. The architectural style of the project reflects the rigour of the Bulgari Hotel in Milan: its classic, solid, contemporary style will consolidate the urban landscape in an area of London that is undergoing a profound transformation. In this sense, the use of Portland stone and bronze, which are typical materials of the architectural style of public buildings in London, and the meticulous façade design reveal a rigorous, modern approach to the theme.”
The Bulgari Hotel will be situated at 163-173 Knightsbridge, London.